following last year's opening of his flagship store in new york city, cult designer boris bidjan saberi expands his retail operations with the addition of a dedicated space for his 11 by boris bidjan saberi line. launched during new york fashion week, the new retail space is actually situated in the basement section of the mainline flagship store in soho. measuring a spacious 1,500 sq.ft. [139 sqm.], the setting has an understated aesthetic that's totally in sync with the merchandise, featuring a monochromatic palette with exposed bricks, polished concrete floors, mirrored center pillars and industrial led lighting bars. adding a quirky raw edge are repurposed industrial elements and black chain link fences that become dressing rooms and form a wall for displaying the waterproof and airtight bags and packs.
steel pipes dangle from the ceiling, dipped in texturized black paint, becoming clothing racks that wrap throughout the space. the 11 by boris bidjan saberi store carries the line's full range of menswear, technical outerwear and accessories. additionally, it stocks the more street-inspired 11 master number collection of eleven black garments, ranging from t-shirts to technical jackets, with the master number graphic applied in reflective and black ink prints. in celebration of the store opening, a special skate deck was designed and issued in a limited edition of 111 pieces, adorned with the 11 logo and split across a set of decks, and when assembled in a diptych the logo is completed. location: 494 greenwich street [soho].