mykonos: free shop pop-up store

© free shop - the seasonal store on mykonos has reopened

anyone who's been shopping for style in athens ends up in kolonaki, and when in the area it's inavoidable to check out what free shop has on the shelves. a longtime fixture in the greek capital's retail scene, the store carries a well-edited selection of brands for men and women. since 2008 free shop has been operating a cutesy seasonal store on mykonos, greece's upscale holiday island. the store has just reopened, featuring carefully selected offerings with an obvious emphasis on luxury beachwear and a range of hand-made beach bags, towels, sandals and hats. interestingly, next to carrying contemporary brands, such as acne, james perse, pierre hardy and maison martin margiela, the seasonal store aims to promote a compatible range of products by greek brands with a solid hipster potential, including wildwood, ancient greek sandals and isapera. location: odos panachrantou 16 [chora].

© free shop - treasure trove