india's transformation goes leaps and bounds, and just as quickly emerges an interesting new infrastructure that specifically caters to the lifestyle requirements of a savvy new generation. retail is very much at the forefront of new initiatives, and it's in the country's top-tier cities where these manifest most visibly. the newly opened kulture shop in mumbai is emblematic of this trend. situated in bandra west, an upscale suburb of this sprawling city of over 18 million inhabitants, it's an initiative of arjun charanjiva, founder and c.e.o., and kunal anand, jas charanjiva and rajeev sathe. these four professionals share a wealth of prior work experience in the creative and corporate fields both in india and abroad, and they've now joined forces to set up shop out of a sheer passion for graphic art.
they see the craft as the art of the modern age, one that also provides commentary on a new india and aptly capable of reflecting a dynamic indian identity. and abiding by this belief, the entrepreneurs conclude that lifestyle products are logically the very canvas of our time as they're accessible to anyone. but the modern approach doesn't stop there. kulture shop aims to establish itself as a hub of sorts of a new wave of art that’s driven by graphic art and inspired by the many facets of culture both indian and global. so, what's the deal here? in support of established and emerging indian artists, kulture shop serves as a platform with a financially viable eco-system that helps these creatives to monetize their work. for every artwork sold on a product the artist involved is compensated fairly.
kulture shop works with a curated mix of graphic designers, illustrators, urban artists and graphic novelist who mastered a style and technique that not only reflects the store's modern vision but which also will connect with next-generation shoppers in india and across the planet. the collective of artists are spread across the shop’s three current labels: select, labs and showcase. a fourth more premium label called presents will be launched very soon. artists are categorized by labels based broadly on how established they are within the realm of graphics art and contemporary art. to keep shopping matters tantalizing, each month 5 new limited edition art tees and 5-10 new limited edition art prints will be released, each under a new theme. happy shopping! location: hill view 2, 241 hill road, second floor, above dcb bank [bandra west].