along with the other bric countries, india is the hot new frontier. especially since trade barriers have gradually been abolished, all foreign brands want a piece of the action. preceded by a local be stupid media offensive, fashion brand diesel officially launches its local presence with a party this very evening at mumbai's brand new palladium mall, the location of one of its two launch stores in this booming country. dubbed the fake party as to jokingly hint the presence of loads of diesel rip-offs in the country, the brand embraces 'fake' as a party theme, albeit spiced with sexual innuendo. lucky invitees received a tears of joy box containing 'fake' tears, encouraging them to bring it along should they find themselves in situations that demanded their fake best. very witty indeed. as for us uninvited masses, we can just drool over our computer screens as the party will be live-streamed [here]. party location: palladium mall, atrium section, 642 senapati bapat marg [lower parel].