an exciting new concept store recently opened in moscow. dubbed kuznetskiy most 20 after its downtown address, the store and its interior are a far cry from the majority of the bland luxury boutiques in the area. apart from a new and immaculate black linoleum floor, the shop interior has been stripped bare. architect aleksandr brodskiy gave the brick walls an artsy chalk-white make-over, reminiscent of martin margiela stores, and sand-papered the ceiling, revealing the woodwork. shop furniture, light fittings and displays are either hi-tech and contemporary or funky d.i.y., enhancing the meticulously balanced artistic vibe. inevitably, as to counter balance the cool interior, kuznetskiy most 20 carries a wide range of edgy brands, ranging from acne womenswear, bless bags and husam el odeh jewellery to rick owens' lilies line and comme des garçons' purse collection. location: ulitsa kuznetskiy most 20 [tverskaya].