© magasin général bruxe - adding retail spice to the neighbourhood a cool new store bowed in montreal's notre-dame-de-grâce area that already lures savvy shoppers from across the city to its doorsteps. established by brothers oli and mer van roost, magasin général bruxe is inspired by their childhood in belgium and driven by a love for good design in all of its forms. the retail space received a thorough makeover, stripping the interior of the heritage building and meticulously restoring it to its former glory. adding a personal and nostalgic flavour to the premises, they feature a carefully curated selection of diverse objects across the store. at magasin général bruxe, not only do apparel items and jewellery sit side by side with 19th century tea sets, footwear, handcrafted toys and wooden bicycle racks, but also in-house designed handbags and repurposed saddle elements can be found. mind you, even a 100-year-old barn was dismantled and shipped in to serve as shelving. how's that for authenticity? additionally, the brothers intend to showcase the work of both local and international designers, a clever added value to the shopping experience. so what's in store? magasin général bruxe's elaborate brand list includes their own brand bruxe, naked & famous denim, neuvo watches, vans footwear and baxter of california cosmetics. and by also housing the rekognize design agency - another business they run, they've put all facets of their design practice under one roof. check it out when in town! location: 5662 rue sherbrooke ouest [notre-dame-de-grâce].
© magasin général bruxe - inside magasin général bruxe