© giuliano fujiwara
masataka matsumura, creative director of giuliano fujiwara, has been wowing the fashion clique these past seasons with his razorsharp men’s collections. in line with favourable reviews and increased exposure across the planet, the brand now opens a third flagship store, this time in milan. covering 270 sqm., the store is designed according to the wabi sabi esthetic principles. it features a large retail section on the ground floor plus a spacious vip room in the basement. location: via borgospesso 11 [duomo].