the new sneakerboy emporium is shaking up melbourne's retail scene with unsurpassed sneaker offerings by top brands from across the planet. the store is conceptualized by chris kyvetos, a veteran in australian retail and sneaker connoisseur who thought - after witnessing luxury fashion brands churning out highly popular, street cred models - it was time to launch a specialized haute sneaker boutique in collab with two business partners. sneakerboy is an interesting retail concept which focuses primarily on young and savvy consumers and is believed to boost sales productivity. it may have a brick and mortar façade but is backed up by clever digital operations. shoppers drop by the store to check out the newest styles, try on shoes or even to scan themselves with a trophy of their choice.
the next step is purchasing, and this is processed using an ipad or cell phone - there's obviously a special sneakerboy app - and the goods will be sent from a distribution center in hong kong and arrive at your doorstep within a few days. the store interior has been designed by local architecture practice march studio, featuring a 80 sqm. [861 sq.ft.] futuristic tunnel-like setting with elongated shelving on both sides. a small seating section with ipads on which to order your new trophies is situated in the back. so, what's in store? the range at sneakerboy is stellar, including maison martin margiela, common projects, alexander mcqueen, adidas slvr and boris bidjan saberi. a second store is to open shortly in sydney. location: 265 little bourke street [cbd].