things have been looking up for the philippines lately, and the newly found riches that come with it have given quite an impulse to the retail landscape in manila. the nation's capital and biggest city wasn't exactly void of luxury shopping but now sees an increased influx of foreign premium and luxury brands and a further diversification of this segment. homme et femme is an influential local retailer which has paved the way for many a contemporary fashion brands in the philippine market with a string of both multibrand and monobrand stores in manila. the latest one to join the portfolio is hoodwink at sm aura, a massive new mall in the upscale neighbourhood of fort bonifacio. the new store caters to a young male demographic with a playful yet sophisticated taste level, and boasts an interior design to match. created by homme et femme owner mark gonzalez in collab with architect rola vizmonte, hijinks are announced by backwards storefront signage and walls dipped in a brisk shade of yellow.
crafty details like cue sticks for door handles and sunken darts for clothing hooks throw the store’s playful vibe a punch line. clothes racks and shelving made from tubular steel line the walls while glass cabinets have been placed in the middle of the store. the storefront window design will be a seasonal collab with a cherry-picked deviant artist, such as the inaugural set-up by ramon manuel de leon. boat travel was also an influence in hoodwink's interior design, and this is evident in a layout that resembles a ship’s deck. so, what's on the shelves? well, quite a few brands we'd pick ourselves. tightly curated, hoodwink's collection caters to the sartorial non-conformist and currently stocks a wide range of coveted items, such as fred perry's slim-fit designs for the japanese market, kitsuné t-shirts, platform-sole sneakers by eytys and a cool range of heritage-style accessories by men's society. location: sm aura mall, mckinley parkway, upper ground floor [fort bonifacio].