today, is the broad's big day. after many years of planning, downtown los angeles' new cultural landmark – we've talked about the stunning building by architecture practice diller scofidio + renfro in a previous post – will open its doors to, what we assume, a thronging crowd of eager art aficionados. home to the stellar contemporary art collection of philanthropists eli and edythe broad, while also accomodating their art foundation's headquarters and global lending library, the broad's inaugural installation will also be the very first time in the latter's 40-year history that works are shown to the general public.
across no less than 120,000 sq.ft. of lofty gallery space, spread over two floors, alluring scenographies have been created to present an inaugural installation of more than 250 iconic works by over 60 leading artists from across the planet, ranging from roy lichtenstein and ed ruscha, to yayoi kusuma, cindy sherman and sherrie levine [on through jan 17]. access to the broad is free of charge – click here to arrange tickets] – and being obviously very much in synch with modern times, the museum offers visitors the opportunity to engage with the artworks by a special iphone app containing four interesting audio tours. location: 221 south grand avenue [downtown].