what was launched seven years ago as a wholesale business in custom blankets, greg chait has now turned into a luxury lifestyle brand. and the cherry on the cake - for now that is, as we're sure greater things lie ahead - is a new boutique that exemplifies the style and aesthetic of the elder statesman brand. occupying a converted bungalow in leafy west hollywood, the store measures 1,600 sq.ft. [149 sqm] and sits on an equally-sized yard. the setting, designed by los angeles-based practice commune, is very much a holistic extrapolation of the elder statesman's aesthetic of timeless design, pure materials and heaps of personality.
the structure has a roof clad in copper with skylights that allow in floods of daylight. inside, flooring, doors and windows are made of alder wood, subtly corresponding with exposed beams overhead. the wall and ceiling are dipped in a crisp white, giving the space a fresh look. a mix of custom-made furnishings - some with a vintage look - and carefully selected objects, give the store a distinct personal edge. this distinct sense of style extends out to the yard where it takes shape in a stone patio, landscaped with desert cacti and native greenery. the elder statesman carries the brand's full range of men's and women's apparel, accessories, kids items and things for your home. location: 607 north huntley drive [west hollywood].