shinola banks on the new momentum it has created with fancy new stores, adding yet another outlet in silverlake, a happening area of los angeles. situated in a low-rise structure, the retail space measures 1,100 sq.ft. [102 sqm.] and is the lifestyle brand's first store on the u.s. west coast. the setting is simple and functional, and allows shinola's varied range of offerings to pop. a mix of vintage and custom-made furnishings blends well with the rustic elements of the building, while a polished concrete floor adds a contemporary edge. the new shinola store carries an exemplary selection of the brand's merchandise, including watches, journals, leather goods, shoe polish, pet accessories, and last but not least, a range of bicycles. location: 3515 west sunset boulevard [silverlake].