coinciding with this year's edition of the l.a. art book fair, acclaimed urban artist aaron rose pulls off an art bar that's inspired by a similar installation by pop art icon claes oldenburg in the early 1960s. partnering with the conversation and alldayeveryday, two los angeles-based creative entities, the artist's set-up is entitled la rosa social club and builds on the traditional idea of a consumer space – indeed, a bar... – but it's tweaked as such to immerse visitors in a full-on artistic experience. and speaking of artists, the lineup is comprehensive and pretty stellar as it's exclusively made up of leading contemporaries, and who all created art works for the showcase. adding a specific dynamic to this ephemeral showcase is the fact that these pieces can be snapped up on the spot.
additionally, a series of limited edition bottles of wine, also designed by the artists, are thrown into the artistic equation to make the merchandise even more accessible. as said, many an artist participating in la rosa social club has gained quite a reputation in certain circles across the planet, and the wide range features aaron rose himself, ed templeton, stefan strumbel, chris johanson, wes lang, barbara stauffacher-solomon, gusmano cesaretti, chris lux, brian roettinger, terry richardson, alia penner, geoff mcfetridge, alexis ross, jesse spears, wyatt troll, lola rose thompson, benjamin barretto, cheryl dunn, barry mcgee, ray pettibon, olivier zahm, and nate walton [on through feb 14]. location: allday l.a. project space, 2028 east seventh street [downtown].