irene neuwirth is a longtime rolodex fixture for many of hollywood's top stylists and red carpet faces alike. the jewellery designer's pieces exude craftsmanship, modern elegance and - not entirely unimportant in this buzzing tinseltown of image-conscious folk - unadulterated opulence. and now, after many successful years in the business, neuwirth has taken her operations to a new level, creating a hybrid shop concept in west hollywood. housed in a bungalow-style structure with a façade of red bricks, the store occupies 2,000 sq.ft. [186 sqm.] and features an interior design by los angeles-based practice commune.
aiming to be more than just a retail space, the premises not only feature a section up front where irene neuwirth's collection is displayed in shiny glass cabinets, but when shoppers advance further into the store, they'll discover meticulously designed homey settings, featuring a quirky blend of new and vintage furnishings, cherry picked from estate sales and auctions, and sophisticated copper light fixtures. at the far end a professional kitchen has been installed with a sizeable walnut dining table seating no less than 10 guests. the plan is to host parties with a culinary edge, allowing the brand to engage with clients on a different level. location: 8458 melrose place [west hollywood].