london: y-3 store opening

© y-3 - a second store in london

y-3 already operates a store in mayfair but as of today a second outlet has opened in the revitalized covent garden neighbourhood. a collab with luxury retail partner hervia, the store occupies a 150 sqm. [1,1615 sq.ft.] unit in a magnificent listed building that dates back to 1838, and features an interior that follows the brand's signature aesthetic. it combines the use of modern materials while highlighting the distinct period features such as the arch windows and steel pillars. upon entering the store, shoppers will notice the frosted glass shelving that display the footwear against tinted mirrored walls. a custom-built lighting system uses a series of different settings that create a different ambience, and products and sections can be highlighted and tailored to suit the space. the new y-3 store currently stocks the brand's full range of men's and women's a/w 2013 collections.location: 12 floral street [covent garden].

© y-3 - inside the new store