london: whistles store opening

apa, the practice behind the stunning stella mccartney boutique in milan [and other cities], has now created a sleek, modern flagship for british retailer whistles, opening at london's massive new westfield mall on thu - sep 16. the store measures a spacious 150 sqm. and apa created a retail environment that fuses design tradition with contemporary aesthetics. the store is stylishly 'framed' by a grey oak floor and soft lilac walls, and prominently features bespoke oak sculpted collection rails that were inspired by danish mid-century furniture design. adding a touch of authenticity, these are cleverly matched with original vintage danish seating. location: westfield mall, wood lane, shop 2029 [shepherd's bush].
© apa