london: urbanears store opening

© urbanears - white 'n bright

in a previous post we talked about boxpark mall, a new epicenter of cool retail in london. one of the brands that opened up shop is urbanears, the manufacturer of brightly-coloured headphones. it's in fact their very first retail space on the planet! designed by london-based practice 42architects, the store interior focuses on the contrast between the highly colourful merchandise and a monochromatic, white interior. the back wall is made of a backlit perspex frame, illuminated by an rgb led light which responds to the sounds in the shop and shifts between the seasonal color palettes of the urbanears headphones. at night, the shop becomes a colourful beacon of sorts for the many party peeps and visitors of surrounding area. location: boxpark mall, shoreditch high street, ground floor, shop 36 [shoreditch].

© urbanears - you'd never guess this used to be a shipping container...