the opening of the london edition hasn't just been one of london's most anticipated hotel openings of late, it also signals a fresh, second kick off of the edition hotels brand, a collab between marriott hotels and famed hospitality guru ian schrager. the first property in honolulu has exited the group while the one in istanbul was launched with much less fanfare. the london edition is located in a historic building in fitzrovia, a leafy neighbourhood in central london. the décor is a joint effort of the ian schrager design team and acclaimed design studio yabu pushelberg. opulent but not overbearing, it blends the building's ornate architecture with modern design elements, and creating a unique atmosphere that's both sophisticated and welcoming.
the london edition features 173 guest rooms and suites with all the modern comfort a savvy traveler requires, including high quality beds, complimentary hi-speed wifi, a flatscreen tv and a well-designed bathroom. oak floors are paired with wood-panelled walls in dark walnut or light oak, creating a cosy, cabin-like feel that's very similar to that of a stylish private yacht. they're furnished with modern walnut desks and tables cantilevered off the walls, comfy lounge chairs, linen-and-silk drapery, silk area rugs, and an original, baroque-framed work by belgian photographer hendrik kerstens. the suites and lofts have additional living areas with george smith sofas. a number of rooms have private terraces that come with sweeping views of london town.
for those who love hotel living at large there's the 195 sqm. [2,077 sq.ft.] custom-furnished penthouse with an expansive wraparound landscaped terrace and, obviously, the most stunning views the hotel can offer. this pad comes with its own private dining room, full kitchen and living room. there's an abunance of walnut wood panelling, custom furniture and hardwood floors. a private office also connects to a king bedded room to create a two-bedroom. although each boast a distinctly different setting, the lobby and lobby bar are extensions of each other. both spaces are furnished with a mix of unique pieces and iconic british and european design: donald judd-inspired sofas in pale green velvet, leather wingback chairs, an oversised and tufted leather khaki sofa, black metal furniture and lighting by christian liaigre, an antique billiard table; and mustard velvet slipper chairs.
the bar is equally inspired by the american contemporary artist. made from blackened steel, it sits in front of four back lit, antique mirror silver leaf arches. a black walnut communal table is fitted with apple desktop computers and outlets for personal laptop use. the london edition aims to be a buzzing social hub and as such it has pulled out all the stops to come up with a facility that tickles all the senses: berners tavern. the setting of this rather stunning 140-seat restaurant is inspired by the muted colours of johannes vermeer paintings and, there he is again, artist donald judd. the walls are dipped in a sensual taupe shade, and tub chairs in the front of the space create a café-like setting. banquettes and round oak tables define the central dining area.
two large bronze chandeliers, inspired by new york’s grand central station, scale down the lofty ceilings to make the space more intimate. a curated series of photographic portraits, landscapes and still lifes adorn the walls and add a personalized touch. the zinc topped bar is paired with custom leather upholstered bar stools and sits in front an illuminated, amber-backed display. berners tavern is a brasserie-style reastaurant, headed up by executive chef jason atherton, and serving breakfast, lunch and dinner. if you want a more intimate culinary experience, a private dining room with a capacity of 14 people is readily available. the punch room is an oak panelled den, inspired by the comfort of manor house libraries and 19th-century london private clubs. it features a cocktail bar without a bar yet featuring rotating guest mixologists, where every drink is served on a silver salver by staff dedicated to the guests. location: 10 berners street [fitzrovia].