london: stone island flagship store relocation

© stone island - a brand new store at a brand new location

stone island has recently relocated its london flagship store to sleek new digs in soho, and more than compatible the brand's hi-tech aesthetics. austere and futuristic in design with a raised central stainless steel floating floor platform, the new 185 sqm. retail space has the vibe of an art gallery, and forms the perfect backdrop for the brand's forward designs. stone island's new store carries the complete stone island, stone island shadow project and stone island junior lines. for the opening bash carlo rivetti, managing director of sportswear company, flew in to rub shoulders with a slew of invitees. location: 79 brewer street [soho].

© stone island - inside the new store and sportswear company c.e.o. carlo rivetti snuggles up to noel gallagher at the opening party