london: pradasphere

© prada

prada has taken over harrods, one of london's most iconic department stores. and this coup de boutique is impressive to say the least, as the italian luxury brand shows off its creative identity through multiple presentations, all conceptualized in collab with new york-based design consultancy 2x4. yes indeed, it's prada brand immersion of the superior kind for an entire month, and this major showcase is very aptly entitled pradasphere. the extravaganza starts with no less than 40 specially designed window displays that beckon shoppers from afar. the window installations not only serve as an index of prada's classic store elements - from the checkered marble floors to the green sponge walls - but also reference the brand's highly eclectic approach to fashion and its contributions to popular culture, art, architecture and film.

on the ground floor a prada pop-up store is situated. occupying 130 sqm. [1,399 sq.ft.], it features the brand's store interior hallmarks such as the black + white checkered marble floor, polished steel and crystal display shelves and crystal display counters. what's in store? the very latest women’s leather goods, accessories, jewellery and eyewear. but the very heart of the pradasphere showcase can be found on the fourth floor. it comprises of six towering presentations dedicated to the central themes that have distinguished the work of prada. these displays combine ensembles from multiple collections to demonstrate the recurrent concepts present in the products. additionally, the exhibition includes heritage items from the prada archives, shoes and bags from past collections organised by theme.

also on display is a prada history wall that links the design collections with all of the brand's extracurricular projects. a screening room presents short films from directors such as roman polanski, wes anderson and ridley scott, as well as architectural projects by rem koolhaas and herzog & de meuron. but that's not all, folks. also on the fourth floor, adjacent to the exhibition space, a private lounge is situated. an intimate oasis, the walls and ceiling are wrapped entirely in deep green velvet that matches the clover leaf sofas - a revival of danish designer verner panton’s modern classic and a fixture at most prada stores across the planet - that furnish the space. the contrast created between the black + white carpeted floor and the velvet-covered walls adds to the vibe of contemporary luxury.

alongside the exhibition, against a backdrop of london's skyline, the marchesi café, patisserie, and restaurant is situated. a gastronomic institution in milan since it was founded in 1824 - mind you, prada very recently bought an 80% stake in the company - it's hugely popular for its wide range of delicious pastries, chocolates, and panettone, the traditional milanese christmas cake. the original architecture of marchesi's balcony room, with its exquisite boiserie and subtle lighting, has been preserved for the temporary café at harrods. the wallpaper covering the bar counter features exact replicas of the details and decorations found at the original establishment in the lombardian capital [on through may 29]. location: 87-135 brompton road [knightsbridge].

© prada