well, we didn't see this one coming! gosha rubchinskiy, the russian streetwear wunderkind and comme des garçons protégé, will be releasing his first fragrance, dropping exclusively in at london's dover street market  and comme des garçons trading museum in paris  on sat – oct 8 before the global launch in january. a fresh and distinctly urban scent, it'll be visually translated through rubchinskiy’s new photography book, entitled the perfume book, creating an overpowering sensory experience. but let's go back to the fragrance. the concept is aptly very street, taking cues from skateboarding on a summer day – on an abandoned industrial site in suburban moscow, we reckon.
so, imagine wheels burning on the hot concrete sidewalk, and the smells of rubber and tar colliding to create a scent of glorified youth and freedom. the rounded bottle comes in an eye-catchng packaging that's fiery red, simply as an homage to historic russian perfumes. fittingly, it has a wooden cap inspired by the raw materials of skateboards. the ingredients picked for this quirky fragrance by perfumer alexis dadier? top: angelica root essence, buchu essence, mid: mandarin seed essence, blue chamomile essence. dry: styrax essence, vetiver essence and patchouli essence. location : 18-22 haymarket [st. james's]. location : 54 rue du faubourg st.-honoré [st.-honoré].