london: nike 1948 reopening

© nike - 1948 is ready for 2012 back in 2008 nike opened 1948, an innovative retail space and creative platform in london, along with similar spaces in other cities across europe. well, with the massive olympics coming up next year, the sportswear brand relaunched the venue after an extensive make-over. 1948 now features a raised mezzanine area above the main product space. this private gallery acts as a creative library and workspace that is open to all. visitors can access an extensive collection of sports, sports culture and design titles, should they need somewhere to sit back, think in peace and be inspired. mind you, there's even a special 1948 iphone app. next to stocking nike footwear + apparel, the relaunched venue stages various sports and culture related events. location: bateman's row, arches 477-478 [shoreditch].
© nike - inside 1948