london: monocle store opening

© monocle - monocle sets up shop at hyatt regency london

we didn't see this one coming, but it makes perfect sense. we're talking monocle's latest retail endeavour, a few blocks away from its headquarters, in the lobby of the hyatt regency london. the magazine was asked by the hotel to get involved in the new hotel lobby-shop concept, and the result speaks for itself. measuring a compact 10 sqm. [108 sq.ft.], the store has been designed by monocle's own creative team who matched vitsœ's sleek and clever shelving system with usm furniture to craft a stylish and contemporary retail space. monocle's new shop stocks a wide range of monocle-branded travel essentials, such as cool luggage pieces, socks, fragrances and its very own magazines, but also carries a selection of international reads for today's global traveller. interestingly, the shop aims to both serve hotel guests and neighbourhood residents, instigating an increased interaction between the property and the surrounding area. mind you, there's a possibility this collab formula will be duplicated to other cities across the planet, and thus a hyatt near you. location: 30 portman square [mayfair].

© monocle - brimming with goodies