launched in 2006 by jeremy leslie, back then still a graphic design student at the london college of printing, the magculture website quickly gained a reputations as a leading online source on creativity and innovation in magazine publishing. consolidating this position leslie launched the magculture studio three years later to work with publishers and other clients on editorial projects in print and digital formats, and in 2009 an online shop followed, stocked with the more obscure magazines covered on the website. and now, leslie has taken his operations to an even higher level by adding a brick and mortar retail spaceon the ground floor of a 1960s highrise in london's buzzing clerkenwell neighbourhood. the shop opening coincides with the current resurgence in innovative printed publications around the globe, and the same quirky vibe that brought them into fruition is somehow reflected in the retail aesthetic.
the building's original sloping ceiling and terrazzo floor have been fully restored, and the space is furnished with bespoke pieces by design collective south london makers. an eye-catching fixture is a large, 6 x 2 meter shelf which showcases a large portion of the 500 different titles stocked. additional magazines are displayed using the 606 universal shelving system designed in 1960 by dieter rams and manufactured by vitsœ. the magculture store carries only magazines – well, aside from a few related books on editorial design – and also aims to be an easy access showcase where visitors can freely browse and familiarise themselves with the merchandise before eventually making a purchase. the new venue will also be home to magculture studio. location: 270 st. john street [clerkenwell].