parent company lvmh is quite visibly shaking things up at loewe, the spanish luxury fashion and leather goods brand. having appointed british-born jonathan anderson - who's better known for his own label j.w.anderson - as its creative director, it's drastically rebranding itself to regain fashion relevance. next to churning out more appealing collections, loewe is also busy to reposition itself in the global retail arena and has opened a new space in one of the planet's leading stores: the original dover street market in london. the new space not only reveals loewe's new retail aesthetic, but also presents the first collection of items designed by anderson.
this pre-launch capsule collection features a range of different items, including bags, including masterfully tweaked versions of its iconic amazona and flamenco bags, accessories, key menswear pieces, and home items such as leather cushions, lambswool blankets, and even a wood-and-leather chair re-edited from the loewe archives. a selection of items is inspired by meccano, an engineering game created by frank hornby in 1901, reinterpreting its shapes and colours in leather or as prints to convey notions of combining and building. location: dover street market, 17-18 dover street, second floor [mayfair].