london: introducing ln-cc

pssst...heard of ln-cc yet? short for late night chameleon café, this new and continuously evolving retail formula that's to open in east london next month is currently strictly under wraps but here's a few pointers. set up by two veterans of london's directional retail and clubbing scene, it aims to present a next-generation shopping experience by blending sharply-curated music, art and books, presented in separate areas, into the fashion formula. okay, okay...the brands? well, these include some hot and rare labels: nonnative, christian peau, new power studio for men, and preen, tze goh and mawi for women. how about that? interestingly, ln-cc is also to feature a vintage high-fidelity sound system and its book section will provide specialized publications hardly found elsewhere. although the store hasn't opened yet, you can already check it out online. © ln-cc / photos: some sharp styles that will be available at the store