ask anyone to define quintessential british style, chances are the name paul smith is dropped in the first sentence. initially nottingham-based, kicked off his career in fashion in the 1970s, setting up shop there and somewhat later he presented his very first menswear collection in paris. well, the rest is history. these days, the paul smith brand is a multimillion dollar business which comprises men's and women's apparel, shoe and accessories collections, a line of furniture and last but not least an expansive global network of flagship stores and shop-in-shops. opening today at the design museum in london is an exhibition which celebrates smith's career to date and also explores future developments. entitled hello, my name is paul smith, the show elaborates on designer paul smith’s many influences and his fashion designs, charting the rise of this brand to become a household name across the planet. and having had access to the designer's personal archives, the show is able to do that in an in-depth way [on through mar 9]. mind you, the showcase is accompanied by the hello, my name is paul smith book, published by rizzoli and produced in association with the design museum. location: shad thames [southwark].