gucci's icon-temporary store lands in london! as during previous stop-overs in new york and miami, a limited-edition range of sneakers designed by the brand's creative director frida giannini are available. a total of 17 exclusive sneaker styles [15 men's and 2 women's styles] are on sale, including the gucci ronson, an exclusive collab design with it boy mark ronson. the store features an interior coated in a slick white gloss and an oversized blue and red web band that wraps around its perimeter. an added feature will be a specially designed unit showcasing the recently launched collection of gucci eyeweb sunglasses. gucci's icon-temporary store will be in town for three weeks only. next stop on the pop-up trail is tokyo in june. location: 37 earlham street [seven dials].