london: fourth & main pop-up store

© fourth & main - pop-up store manager ollie smith takes a proud stance

fourth & main is a new contemporary lifestyle brand based in london, and founded by nikhil adwalpalkar and james wright. interestingly, the brand comprises of a capsule men's collection and - demonstrating its connection with the city's creative community - also a bi-annual arts + culture journal conceptualized by a small group of young creatives on the move. and it's exactly this demographic that inspires fourth & main's collections. whether it's the jackets, chinos or tees, the understated elegance and timeless quality shows in the fit and detailing of each item. fourth & main have now crossed over from online retailing to the realm of brick and mortar, opening a stylish pop-up store in soho that features its entire s/s 2012 menswear collection, and obviously some copies of its journal. location: 17 newburgh street [soho].

© fourth & main - contemporary meets classic