london: electronic luggage tag

© designworks - the planet's first electronic luggage tag

we're somewhat surprised why it took so long, but it's finally here! we're talking the electronic luggage tag that's being introduced as a try-out by british airways next month. designed and built by london-based creative agency designworks, it enables you to update the tag each time you travel. after you've checked in online, just hold your smartphone over the electronic tag and it automatically updates it with a unique barcode containing your flight details and an easy-to-see view of your bag’s final destination. the electronic luggage tag avoids the use of a traditional paper tag to be printed and attached, saving you time that can be spent frolicking around tax free shops or relaxing in a lavish lounge. made from durable material, the electronic tag can be used each time you take to the skies. we love!

© designworks - innovation by british airways