inimitable and classic, british heritage style is a constant factor in the volatile fashion galaxy, and many a brand operating in that segment is taking advantage of london's flourishing retail arena by expanding or establishing a presence. in the latter category falls e. tautz, a brand famed for its miloitary heritage and sporting traditions. founded in 1867, e. tautz takes a big leap and right into the limelight by opening a brand new flagship in mayfair, smack in the middle of other self-discerning luxury peers, and a stone's throw away from the spot where it initially opened up shop years ago. housed in a historic townhouse with an ornately decorated limestone façade, the store measures 2,000 sq.ft. [186 sqm.] spread over two floors.
the setting created by london-based practice sanderson studios is elegant yet distinctly masculine, featuring walls dipped in an immaculate white hue, stone flooring and mid-century-inspired paneling of lacquered wood. chunky displays in a similar material are balanced out by supersleek clothing racks and a matching mirror. the wood theme extends across the store and morphs into a beautiful staircase with in-laid brass strips at the very end, and which leads to a secluded salon. while the e. tautz main line is presented on the ground floor, the homey space below is reserved for the made-to-measure wishes of the most discerning of gents. location: 71 duke street [mayfair].