two years after diesel launched a special boutique in new york city for its diesel black gold collection, the fashion brand has crossed the atlantic for a second dedicated store in london. situated on conduit street in mayfair, already home to a number of young high-end labels, the store measures approx. 180 sqm. [1,938 sq.ft.] spread over two floors and introduces a newly developed interior concept by pierre beucler and jean-christophe poggioli of paris-based practice architectures et associés that reflects the new aesthetic of the diesel black gold collection. the modern design palette is dominated by metallic grey, white and touches of black leather, captured in clean, linear fixtures with subtle layering and lighting, and that complement the rectangular retail space very well. the new diesel black gold store features the collection's full range of men's and women's ready-to-wear, denim, shoes and accessories. location: 21 conduit street [mayfair].