to us urban dwellers, cycling isn't just a mode of transport, but an increasingly popular way of life that contributes to make cities across the planet more livable. yes, also across the united kingdom. the design museum in london sheds light on the peeps and machines that make contemporary cycling what it is, and explores how it might develop in the future in a cool exhibition. appropriately entitled cycle revolution, it's a showcase which puts on display some of the finest bikes currently available, including fine examples from pinarello, brompton and boardman, high-end gear and accessories by rapha and vulpine, personal items belonging to celeb cyclists such as paul smith, in addition to specially-commissioned film and photography to tell remarkable stories of cycling in britain today.
considering the huge appeal that cycling has today in urban culture, this part of the exhibition zooms in on subcultures through four well-known communities: high performers who reach olympic speeds, thrill seekers who take on all terrains, urban riders who pedal the city mile by mile, and last but not least, cargo bikers who work on two wheels. and that's not all, the quintessential models favoured by each tribe are put on display as well. and finally, the show also examines the future of cycling, how it is changing the infrastructure of the city, and how designers and urban planners are anticipating the changing needs of a new generation [on through jun 30]. location: shad thames [southwark].