christian louboutin boosts the luxury shopping experience at selfridges - one of our fav department stores across the planet - with the opening of a men's shop-in-shop on the second floor. the boutique measures 51 sqm. [549 sq.ft.] and features a setting by architect william russell that's in line with the quirky-chic aesthetics of christian louboutin men's stores elsewhere. a wooden panelled wall in the brand's signature red welcomes shoppers to the boutique and offers an enticing glimpse of the space inside via an internal window feature which also acts as display area for key seasonal shoe styles. slabs of polished black marble, sourced personally in morocco by monsieur louboutin himself, frame the entrance and add playful contrast to the soft leather and woven wilton carpet floor finishes throughout the boutique in tones of red and deep grey.
conceptialized as a luxury yet distinctively masculine domain with an edge, the décor at the rear of the space turns stylishly retro with wood veneer walls and velvet upholstered seating. a bespoke ceiling lighting feature illuminates. the collection is presented on a central display which utilises wooden plinths of varying heights with integral red pony skin seats, and featuring both shoes and bags. additionally, there's a dedicated area conceived for small leather goods with a glass display case framing a selection of wallets and electronic goods holders. the shop-in-shop currently stocks the full range of coveted shoes and sneakers of christian louboutin's men's s/s 2013 collection. location: selfridges, 400 oxford street, second floor [mayfair].