london's shoreditch area just got a little cooler with the opening of the carhartt store earlier this week. it's the brand's fourth store in britain, and this one is located in a historic listed building that was previously occupied by a barber and confectioner. although completely renovated, the retail space has retained an industrial edge that matches well with the brand's image. a number of materials have been specially sourced and reworked by local craftsmen to create a vibe that's warm and authentic. artist pietro sanguinetti was commissioned to create a wall-mounted neon artwork, similar to the one that's on display at the sister outlet in new york. next to its own clotinh range, the new carhartt store carries a selection of top tier and collab products, such as a.p.c. and uniform experiment. location: 191 shoreditch high street [shoreditch].
© carhartt - industrial and authentic