london: alexander mcqueen store opening

© alexander mcqueen - back home on savile row

alexander mcqueen's very first men's store has opened in london, and not just anywhere, but on the city's sacred sartotial grounds of savile row. the store has been designed by creative director sarah burton in collab with david collins studio. the late designer alexander mcqueen - who received training in traditional tailoring on savile row  - always wanted to open up shop here. the new store measures 4,400 sq.ft. [409 sqm.], spread over two floors and features a pristine white interior decorated with striking 19th century-style plaster panelling with mcqueen motifs such as skulls and wings. and the grandeur doesn't stop there: the intricate wall decoration is matched with parquet and marble flooring, and strips of red carpet that hint the brand's fascination with military references. the interior's focal point is a glass cube that showcases a small collection of art and objects that inspire creative director sarah burton. currently on display is a sculpture by artist sarah lucas of choreographer michael clark. it shouldn't come as a surprise that the new store carries the largest offerings of alexander mcqueen menswear on the planet. at a later stage the store will also an in-house tailoring service. location: 9 savile row [mayfair].

© alexander mcqueen - inside the new store