london: agender concept space

© selfridges - one of the agender window installations

just like art, fashion signals change or the arrival of something audaciously new. what has been appreciated for a while by subculture icons, and more recently fashion's most forward and often younger consumers, is gradually becoming a mainstream phenomenon. unisex style, or more specifically, apparel created to be worn by both sexes, is making a grand entrance at selfridges in london, one of very few department stores with global appeal. the department store has just launched agender, a temporary 'gender neutral' concept space across three floors within its oxford street flagship. 

created by british designer faye toogoodthe settings contrast sharply with the usual luxe aesthetic of selfridges, pairing industrial materials with highly artisic props to create a matching forward atmosphere for the curated fashion offerings. the focus of the agender merchandise is varied, ranging from a unisex kit that can be the foundation of any wardrobe, to streetwear items by nicopanda and cherry picked high-end garments from the likes of ann demeulemeester, rad hourani – very much the master of the modern genderless uniform – and yohji yamamoto. similar agender concept spaces have been launched at selfridges stores in birmingham and manchester [on through apr 25]. location: selfridges, 400 oxford street [mayfair].

© selfridges - agender concept space