london: adidas by stella mccartney store opening

© adidas - stella has a new store

it was in 2004 that british designer stella mccartney first hooked up with adidas to create an exclusive women's sports collection. banking on the continuing success season after season, the sportswear giant has now opened an adidas by stella mccartney boutique right next to the stella mccartney flagship in london's leafy kensington area. the store measures 74 sqm. spread over two floors, and features an interior that was crafted in close  collaboration with the designer. the retail space combines both traditional and modern materials in innovative combinations, with new colours and textures sought for sport. throughout the store, artistic composition balances with functional simplicity, creating a contemporary yet playful juxtaposition. the store currently carries the adidas by stella mccartney s/s 2012 collection, in addition to the stella gold, my 2012, team gb and villagewear lines. location: 97 fulham road [south kensington].

© adidas - the most intriguing clothes racks we've ever seen...