a laid-back coolness from the american northwest arrives in london by way of ace hotel's newest property. situated in shoreditch, a fast-emerging stomping ground of the city's creative community and thus a perfect match for the hospitality brand, ace hotel london is located in a building that was previously occupied by bland hotel chain. needless to say the makeover has been drastic in order to create an appealing setting that's on a par with those of existing ace hotel properties. london-based practice universal design studio was enlisted for the gargantuan task, and if you ask us it's a job well done. having gutted the entire building, materials and furnishings have been meticulously sourced and placed across the premises not only to reflect the history of the site and neighbourhood, but also ace hotel's famed and effortlessly cool aesthetics. guests can choose from 264 guest rooms in five different categories, each with an interior that combines beautiful vintage furniture, original artwork and a comfy king bed - two of those if you've booked a double room.
suites have a large bedroom and a separate living space, and are ideal to meet up with friends. all rooms at ace hotel london come with free wifi access and are equipped with flatscreen tv's and revo radios with ace-curated radio stations. keeping things quirky, some rooms even boast rega turntables and a selection of vinyl. mind you, the aim for an effortlessly cool hospitality style includes details such as custom-made staff uniforms and stationery. and as the hotel aims to connect and with the neighbourhood community, a series of enticing facilities will open their doors on the ground floor. the main draw will certainly be hoi polloi, a 150-seat restaurant managed by david waddington and pablo flack of bistrotheque, a famed eatery located a stone's throw away. other venues include a café, a gallery space and a quirky flower shop by hattie fox. the soft opening of ace hotel london is scheduled for mon - sep 9, and obviously reservations can already be made. location: 100 shoreditch high street [shoreditch].