london: absolut blank live

© absolut - the absolut live pod in shoreditch following the launch of the absolut blank - a campaign for global creative movement that proposes the brand's iconic bottle as a blank canvas to inspire artists and to collaborate and fill it with creativity - absolut have teamed up with video artist saam farahmand to create absolut blank live - a celebration of creativity taking place in london until nov 27 [1], with a specially commissioned art installation and a finale celebration on dec 2 at village underground [2]. farahmand has created an art installation where respondents choose their favourite music track and then move to create unique digital trails in real-time, as if their bodies are brushes and their background is a blank canvas that becomes filled with their creativity. using breakthrough technology, absolut are pushing the boundaries of consumer experience. the project is a natural evolution of farahmand’s own style of portrait photography, which began as a studio experiment in 2009 and allows consumers to explore their own journey from a blank canvas to creating a unique piece of artwork. location [1]: the old truman brewery, 91 brick lane [shoreditch]. location [2]: 54 holywell lane [shoreditch].