as the exclusive distributor of coveted brands such as bedwin & the heartbreakers, billionaire boys club and ambush, a number of names* is better know in retail circles than among shoppers. the london-based wholesaler has recently crossed over to the retail arena and opened its very own brick and mortar store in soho. occupying the previous location of the bape store, once one of the brands in the company's wholesale portfolio, it has retained most of the shop's original futuristic elements, but at the same time the whitewashed space has been restyled and given a fresh new identity – no, we don't solely mean the doormat – an identity of its own. unsurprisingly, a number of names* stocks brands from the current brand portfolio, in addition to items from its recently launched eponymous clothing line. location: 4 upper james street [soho].