photo: the dots obsession, full happiness with dots cell phone by iida
iida is the fashion-focused brand of japanese telecom operator kddi. since 2001 it has been spicing up the local cell phone market with the au design project, an initiative that offers innovative products to the country's design-conscious consumers. the brand has just released a fab limited-edition collection of three cell phones in collaboration with renowned cult artist yayoi kusama, bearing her signature jolly dot style. these cell phones are operational and available in japan only.