a decade ago only a handful of luxury brands represented modern lifestyle, huddled together in generic airconditioned malls. but a fast-growing savvy middle class has not only diversified jakarta's retail scene in a big way, but has also spawned a creative industry that's getting more and more attention from abroad. adding to this crisp new infrastructure is euphoria project, a very aptly named event if we may say so, which connects young indonesian consumers with an edited range of emerging indonesian brands that know how to cater to their needs. its second edition is currently held at central park mall and once again features contemporary fashion, accessories and other lifestyle items in an outdoor pop-up market setting. participating fashion brands include denim n reality, hippearce,kivee, danjyo hiyoji and koultura. added to the enticing platform that euphoria project has provided is an art showcase by gladys angelina x gema semesta, plenty of tasty food offerings, music gigs and even a fashion show [on through sep 14 / 10am-10pm]. location: central park mall, jalan parman 28 [jati pulo].