houston: introducing mortar

we imagine the iconic space phrase 'houston, we have a problem' having been readily adopted by frustrated local hipsters. but that was until mortar opened up shop. we're talking the newest men's fashion hub in a city that used to be more associated with astro suits and cowboy hats than contemporary style. the store was launched earlier this year by innovators iris siff and sacha nelson whose radar picked up on the need for a neighbourhood boutique that would be relevant to the lives and everyday experience of a savvy male demographic. later joined by carly webster, the trio further developed mortar into a hub of collaborative coolness that also showcases local artists, businesses, and artisans that share the same creativity and passion. housed in an old plumbing supply shop from the 1920s in the leafy montrose area, the materials used for the interior were either salvaged or carefully sought out to create a contemporary classic look that would both match the industrial vibe of the building and mortar's fine merchandise. the store carries a range of casual contemporary lines and designers that have a global following, including odin, hyden yoo, common projects, property of... and billykirk. if you're not living in the area, you can shop these brands online. yes houston, you have lift-off! store location: 1911 westheimer road [montrose]. © mortar