nestled in a side street around the corner from bustling ala moana boulevard in downtown honolulu, we are iconic is collab effort of husband and wife team shie and nate clark. shie initially ran an online store for a few years, first on the mainland, then in tokyo, and now in hawaii. recalibrating her retail formula to something that would offer a more complete and immersive experience to her customers, shie decided the time was right to open up a brick and mortar equivalent. we are iconic features a store interior that's low-key and edgy, and quite similar to indie boutiques we've come across in los angeles. but then again, it caters to a savvy, urban demographic - both local and visiting from overseas - with a casual but sophisticated style.
the whitewashed retail space is furnished with sturdy self-made pieces, and clothing racks have been crafted from vintage iron pipes. a selection of carefully chosen props add a rustic edge to the setting. we are iconic stocks a blend of timeless and fashion-forward range of apparel items, bags, shoes and jewellery, all hand-picked by shie clark for their quality, style, and most importantly, their adaptability to shift from a daywear look to an eveningwear look with the blink of an eye. currently on the shelves are items by james perse, elizabeth and james, joie, current/elliott and eugenia kim. location: 1236 waimanu street, suite b [ala moana].