© i.t - the n.hoolywood s/s 2012 showcase at i.t hysan one
savvy retailer i.t first introduced hong kong's hipster community to japanese label n.hoolywood, and even operates a dedicated store in the city. keeping the brand's loyal following abreast with the very latest concoctions, i.t launched a showcase of its s/s 2012 collection at the i.t hysan one flagship. dubbed title back, the collection pays tribute to the genius of american graphic designer + filmmaker saul bass, and is showcased in a setting that's conceptualized by n.hoolywood's creative director daisuke obana. a reproduction of sorts of a previous showcase in new york, shoppers walk into a gallery and get the feeling of becoming runway models and get to feel the drama of the collection under lights and shadows. a mini-cinema bext door, screens inspirations from a number of movies that obana selected. to commemorate the event, the style master has designed a blue letter print long sleeve tee specially for the store [on through jun 4]. location: 1 hysan avenue, ground floor [causeway bay].
© i.t - cinematic showcase