© i.t - store design as it should be
hong kong retail conglomerate i.t has introduced a slew of cool brands to the city, and french label isabel marant is one of them. the eclectic use of fabrics captured in contemporary silhouettes have made the brand a fav of hipster girls in the city, and the retailer already operates a store in causeway bay. but as the frenc designer's popularity reaches new heights, it was decided to open a second store at i.t's a-grade boutique nucleus in central. the new store is quite compact but the sleek interior design by paris-based architecture practice cigüe makes the most of the space. a wooden cube, serving as display and accommodating a fitting room has been inserted into the space, white floor-to-ceiling panels have been placed alongside one part of the store to create optical depth, and a concrete floor and clever lighting add a touch of visual drama. an intricate window display by french designer arnold goron beckons shoppers from afar. the isabel marant store carries the brand's apparel and accessories collections, and especially for the opening a limited edition series of the designer's coveted wedge sneakers [mind you, in faded denim] is available. location: 10 ice house street [central].
© i.t - inside isabel marant's fab new store