hong kong: i.t x w space opening

© i.t - a new fashion showcase at w hong kong

leading hong kong retailer i.t. lands at w hong kong's w space for an ongoing showcase of its fashion collections. situated on the ground floor of the luxury hotel, the space will feature a rotating selection of apparel, shoes and accessories collection by some of the planet's most coveted fashion brands in a specially conceptualized setting, featuring futuristic displays and special light effects. and the first brand to gain the limelight here is maison martin margiela, with a selection of its latest fashion-forward designs on display. the opening party of the i.t x w space collab was held at the venue, and later moved to the hotel's happening woobar. the launch of the i.t x w space collab pulled a slew of movers and shakers from the city's fashion and media scene, including star stylist alvin goh, singer ken hung and models fu jiali and rachel chan [open through january 2014]. location: w hong kong, 1 austin road west [tsim sha tsui].

© i.t - exhibition set-up, guests frolicking at the opening party at woobar [top + bottom]