hong kong: i.t store opening

already present on the block having its affiliated boutiques comme des garçons under the ground and martin margiela relocate there, edgy hong kong retailer i.t steps up the game with the additional opening of its latest flagship store on ice house street. designed by architect laurent deroo of a.p.c. fame, the 3,058 sq.ft. store is dominated by shades of natural wood, contrasted by black twist metal panels that lead customers from the ground floor entrance to the basement area. the shop interior features a rough cement floor complements asymmetric arc corners formed by black aluminum panels with birch shelves. the store features a sharp mix of hot menswear and womenswear brands, including kitsuné, gareth pugh, isabel marant, viktor & rolf and rad hourani. location: 10 ice house street, shop b10 [central]. © i.t