lane crawford is an influential player in the upper echelons of the retail landscape in both hong kong and china. the luxury store chain has just kicked off re/interpret, a new campaign which features a curated range of new s/s 2015 men's and women's collections, all brought with lane crawford's expert view on creativity, transformation and individual expression. this is done by creating a exploratory context that transcends the usual parameters of fashion and lifestyle. the eclectic campaign sees collaborations with a number of leading creatives from home and abroad, such as instant hutong, john meng, sjors van buyten, milk design and neochaedge. the made a series of store installations which are now display at lane crawford stores. renowned beijing-based fashion photographer chen man was asked to shoot the prestigious re/interpret campaign.